From our inception, JCB has adopted a customer-centered focus, which has become JCB's service standard. Each and every JCB service program is guided by our fundamental policy to "identify the customer's needs and please the customer." Since 1990, JCB Plazas, an exclusive cardmember service desk for JCB travelers around the world, have been selected by JCB fans as their favorite comfortable oasis away from home. In 2010, JCB fully upgraded this service network, expanding to 61 locations in 52 cities worldwide, adding 9 brand-new JCB Plaza Lounges. JCB Plaza Lounges provide cardmembers a comfortable place to relax with amenities such as computers with free internet access, massage chairs and free beverages in addition to the standard JCB Plaza service including travel and entertainment reservations and emergency assistance. For the growing number of JCB cardmembers in East Asia, more JCB Plazas have started to support multiple languages, including JCB Plaza Tokyo.
(As of the end of June 2011)
The JCB Shopping and Dining Passport, a pocket-sized brochure, provides discounts and a variety of special offers at world-class boutiques, popular restaurants and leisure facilities, in addition to listing other useful information. Coupled with convenient guide maps and local directories, it is the ideal portable navigator for cardmembers traveling abroad.